Herbs & Supplements

The Story Behind the RidgeCrest Herbals Almanac

The Story Behind the RidgeCrest Herbals Almanac

A Commitment to True Transparency

RidgeCrest Herbals stands out in the natural supplement products industry with an unwavering commitment to transparency, education, holistic wellness, and our mission. While many companies embraced "transparency" as a buzzword and companies rushed to showcase the farmers behind their ingredients, we took a deeper look into what transparency truly means for our customers.

A decade ago, ingredient traceability gained traction, particularly for farmed materials. We recognized its limitations regarding wild-crafted ingredients, which are essential to our supplement formulations. While our rigorous testing protocols ensured ingredient authenticity and purity, we believed our customers deserved a more comprehensive view of our world, values, and processes.

The Birth of the RidgeCrest Herbals Almanac

This vision led to the creation of the RidgeCrest Herbals Almanac. Rather than simply focusing on supplement ingredient sourcing, we envisioned a publication that would showcase the heart and soul of our company – our people and our holistic approach to wellness. Every employee contributes their expertise and experiences, reinforcing our collective commitment to safe, effective herbal supplements.

The Almanac would transcend traditional marketing boundaries, offering readers not just insights into our formulation and manufacturing processes, but practical wisdom for their wellness journey. 

More than a marketing tool, the Almanac serves as a guide for holistic health, offering:

  • Wellness beyond our formulation & supplements
  • Complementary dietary recommendations
  • Daily wellness practices
  • Complimentary lifestyle modifications
  • Our stories and passions
  • Education
  • Herbal knowledge
  • Gardening and sustainability tips
  • Recipes, DIY, articles, and even cartoons
  • Our personalities with humor and fun
  • Company insights
  • Recommendations for products, companies, and services beyond our own
  • An invitation to be part of our family and the growing family of people who are passionate about health, wellness, and the natural world.

It is more than a calendar or book; it is a timeless tool that ensures the legacy of herbal wisdom, a foundation for our mission: Helping people to live happier, healthier, more active lives, and core values and philosophy, which include eclectic, innovative, effective, trust, caring, and fun. 

It is more than just a calendar or book—it is a timeless resource that preserves and carries forward the rich legacy of herbal wisdom. Serving as a cornerstone of our mission:  Helping people lead happier, healthier, more active lives by advocating for health freedom to ensure future access to herbal medicine. Rooted in our core values and philosophy, the almanac reflects our commitment to being eclectic, innovative, and effective, while fostering trust, care, and a spirit of fun.

Overcoming Challenges and Achieving Success

This ambitious project faced significant challenges. Beyond the financial investment, we needed to inspire our team to share their personal experiences and expertise with the world. We committed to making it an annual publication, complete with a calendar, articles, recipes, and even cartoons. Starting in October 2015, our entire team devoted themselves to bringing this vision to life. Through this dedicated effort, we successfully launched the first edition at the beginning of the following year.

The Almanac embodies our belief that true health encompasses more than what we can fit into a capsule – it's about empowering our customers with knowledge and practical tools for their wellness journey.

As the Almanac has grown over the years, it has transformed from a simple publication into a rich and expansive resource. What started as something small has evolved into a thoughtfully curated edition, complete with yearly themes, engaging trivia, and interactive puzzles woven throughout.

Award-Winning Herbal Formulas & Customer-Centric Values

At RidgeCrest Herbals, we take immense pride in our award-winning supplement line, including:

However, our commitment extends beyond product excellence – deeply rooted in our team's dedication to putting customers first, customer education, and empowerment.

An Essential Resource 

The RidgeCrest Herbals Almanac has evolved into more than just a customer resource; it has become an invaluable tool in our recruitment process. We share previous editions with potential candidates, incorporating discussion points from the publication into our interviews to assess alignment with our core values and principles. This unexpected benefit has enhanced our ability to identify individuals who share our commitment to holistic wellness and customer care. 

Furthermore, the Almanac is a comprehensive training resource for our team members. Through their involvement with the publication, our staff develops more profound knowledge of natural healing practices, building both expertise and confidence. This empowerment extends beyond our workplace, enabling our team members to become respected wellness advocates within their communities.

This annual undertaking has yielded benefits far beyond our initial expectations, fostering personal growth and professional development while strengthening our organizational culture.

Expanding Our Holistic Wellness Mission

Our commitment to holistic wellness inspired us to develop the "Supplement Your Supplement" (SYS) concept, which became a guiding principle in our annual planning meetings and Almanac content development. This philosophy has since expanded into our newsletters, social media, and other communications, creating a consistent message of comprehensive wellness support.

The annual publication of the Almanac provides us with a rich repository of valuable content that serves multiple purposes throughout the year. While creating such extensive, meaningful content is challenging, we remain committed to sharing our knowledge openly with industry peers who express interest. This aligns with our mission to help people live happier, healthier, and more productive lives – we believe in making our wellness tools accessible to everyone.

We've found that our readers have diverse preferences for accessing this information. As a beautifully crafted publication, the physical Almanac, with over 30,000 prints a year, has found its place in various settings – from corporate offices to break rooms, and yes, even as an engaging bathroom reader. We've witnessed its presence during visits with partners nationwide, often prominently displayed on executives' desks. We’re expanding our digital presence to accommodate evolving reading preferences, making the Almanac available across multiple platforms and devices, ensuring this valuable wellness resource is always within reach.

Repurposing the Almanac

As the Almanac has evolved over the years, we’ve received incredible feedback on how people have incorporated it into their lives, inspiring even more creativity. One of our favorite and most heartwarming stories comes from a wonderful store that once found themselves snowed in—so they took turns reading aloud from the Almanac, turning an unexpected situation into a shared experience of learning and connection.

Beyond reading and enjoying the RidgeCrest Herbals Almanac, there are countless ways to repurpose and share its wisdom. We love the idea of passing it on, giving it new life, and making it a lasting source of inspiration.

Here are some creative ways to give the Almanac new life:

  • Gift it to a friend who would appreciate its knowledge and insights.
  • Start a community-sharing tradition – Pass it along to friends, family, or a local library.
  • Add it to your yearly collection and collect each yearly publication as a cherished resource.
  • Use it to create a vision board, drawing inspiration from its wisdom.
  • Journal in the margins – Take notes, jot down thoughts, or track your wellness journey.
  • Turn it into an art project – Use pages for collages, scrapbooking, or DIY crafts.
  • Make herbal flashcards – Cut out useful herbal tidbits to create quick reference cards.
  • Use it for meditation or reflection – Read a passage daily for inspiration.

Our Hope for The Almanac

RidgeCrest Herbals has achieved a distinctive balance between producing effective herbal formulas and serving as an educational resource. Our Almanac has become an essential tool for sharing timeless wisdom, modern insights, and encouraging guidance that supports our core mission. As we continue to grow, learn, and discover new insights, we remain dedicated to sharing this knowledge with our community. Our hope is that readers will find inspiration within these pages to enhance their lives and achieve their personal wellness goals.

How to Get an Almanac

RidgeCrest Herbals remains committed to creating and sharing our Almanac each year, striving to release it on the first of the year. This publication is a true labor of love, with our team pouring their hearts and souls into its creation—an effort that requires countless hours and significant resources to bring to life.

However, due to rising supply chain costs and the extraordinary time and effort involved, we’ve had to adjust how we distribute the Almanac moving forward. Printed versions are no longer free, but we continue to offer free digital browser versions and downloadable digital editions.

You can order this year’s Almanac, along with past available editions, through our website or by calling our dedicated customer service team at 800-242-4649. Digital versions are accessible online through a web browser or as a free Kindle download.

Please note that past Almanacs are only available while supplies last—once they’re gone, they’re gone! To pre-reserve next year’s Almanac, contact our customer service team at 800-242-4649 or email us at info@rcherbals.com.

Below is a list of each of our Almanacs along with the available formats:

Thank you for your continued support in keeping herbal wisdom alive!

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About The Author

Will Christensen, our Ginger Beard of Power (AKA CEO) has been leading Ridgecrest with wisdom and insight since 2006. Will is an inspiring and encouraging leader who describes himself as a people-person, freethinker, father, husband, and activist. He is the dreamer and mastermind behind our Herbal Almanacs. His favorite herb is Ginger and he proudly recommends our AdrenaLove®, SereniZen® (formerly Anxiety Free), and ClearLungs® Classic.

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