Minimum Advertised Pricing Policy

MINIMUM ADVERTISED PRICING POLICY

Effective Date: 8/1/2024
RidgeCrest Herbals, Inc. (“RidgeCrest Herbals”) has determined that advertising its products at prices
below certain levels undermines RidgeCrest Herbals’ brand and discourages our retailers from investing
in the growth of RidgeCrest Herbals product lines, generating a sustainable profit margin for retailers and
providing the best possible service and support to consumers. Therefore, RidgeCrest Herbals has adopted
this Minimum Advertised Price (“MAP”) policy (the “Policy”), which applies to all Advertisements (as
defined below) of RidgeCrest Herbals products by all retailers of RidgeCrest Herbals products
(hereinafter, “Retailers”).

MINIMUM ADVERTISED PRICE

MAP is established solely by RidgeCrest Herbals and will be communicated to all Retailers. The
products, Suggested Retail Prices (“SRPs”), and MAP may be changed from time to time at RidgeCrest
Herbals’ sole discretion. If RidgeCrest Herbals changes the MAP on any product, it will provide at least
30 days’ notice to Retailers before such change takes effect.
It is a violation of this Policy for a Retailer to advertise any RidgeCrest Herbals product(s) at a price
lower than the published MAP. This policy applies to all advertisements of RidgeCrest Herbals products
in any and all media as well as any advertising within brick-and-mortar retail stores or other selling
venues.
An advertisement includes any and all promotional or pricing information accessible to consumers via
any type of media, marketing, or promotional materials, including, without limitation:
• Flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order
catalogues, internet or similar electronic media including web sites, email and email
solicitations, newsletters, television, radio, public signage, trade shows, billboards; and
• All forms of Internet advertising, including, without limitation, all websites and website
pages and banners, social media, emails, blogs, portal sites, and search engines (including but
not limited to Google, Google Shopping, Yahoo, etc.) whether or not products are sold from
those sites. This includes prices listed in emails, search engines or placement of ads on any other
website, including natural or paid search engine listings, shopping sites, marketplaces and
auction sites. Internet sites that ask customers to utilize their shopping cart as a way of
displaying pricing are in violation of this Policy. At no time may the Retailer make any statement
on its website or other sites in connection with any product that indicates or implies that a lower
price may be found at the online checkout stage. Moreover, using another company’s website
to display a lower price than the MAP and offering a link to your website or to display a lower
price than MAP is prohibited.
Direct or indirect attempts to circumvent this Policy will be considered a violation of this Policy. Such
attempts may include, but are not limited to:
• The use of any discount, gift card, coupon, giveaway, rebate offer or incentive (whether in
the form of a special event, promotion, condition to doing business or otherwise) in any

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advertising by a Retailer where the cumulative effect is to reduce the advertised price of any
product(s).
• Advertisements that bundle or include free or discounted RidgeCrest Herbals products with
other products or services (whether or not manufactured by RidgeCrest Herbals) if such
bundling has the effect of discounting the advertised price of the RidgeCrest Herbals product
below the MAP. In the case of bundles, the advertised price of the bundle must be equal to or
greater than the total of the MAP of each product (from RidgeCrest Herbals or from other
manufacturers) in such bundle. If other products in the bundle do not have a MAP, then its retail
price must be used. Other products may be advertised as giveaways with the purchase of any
RidgeCrest Herbals product, but the advertised value of such give-away shall not exceed the
MAP price for RidgeCrest Herbals plus the MAP or SRP of the other product.
• For multipack offers the MAP of the multipack is the quantity of product in the multipack
multiplied by the respective MAP of the products that comprise said multipack.
An “advertisement” shall not include any in-store advertising that is displayed only in the store and not
distributed to any customer. In-store displays, point-of-sale signs, hangtags or bar codes or similar marks
on products or product packaging that merely states the related product’s price are not considered
“advertising.” Discontinued merchandise approved by RidgeCrest Herbals are excluded from the MAP
Policy. This MAP Policy does not establish maximum advertised prices. All Retailers may offer products
at any price in excess of the respective product MAP.

POLICY VIOLATIONS

RidgeCrest Herbals will monitor and review Retailers’ advertisements for violations of this Policy.
Violations of the Policy shall be determined by RidgeCrest Herbals in its sole discretion. Retailers have no
right to enforce the Policy and RidgeCrest Herbals will not communicate with any Retailer or third-party
regarding violations of this Policy by others. RidgeCrest Herbals reserves the right to impose the following if
RidgeCrest Herbals believes that:
i. A Retailer has violated the provisions of this Policy; or
ii. A Retailer has engaged in any activity that RidgeCrest Herbals determines, in its sole
discretion, is designed or intended to circumvent the intent of this Policy.

Specifically, RidgeCrest Herbals will take the following actions, which apply to all Retailers, should a
Retailer fail to comply with the Policy:
First Violation: Warning only. Request to abide by Policy within 24 hours. No action taken.
Second Violation: Block Retailer’s account for 30 days after sending notice of the violation. Third
Violation: Cease doing business with Retailer.
However, RidgeCrest Herbals reserves the right to not provide prior notice before taking action under
this Policy.

POLICY MODIFICATIONS

RidgeCrest Herbals reserves the right at any time to modify, suspend, or discontinue this MAP Policy, in
whole or in part, or to designate periods during which the terms of the Policy change or are not applicable.
No RidgeCrest Herbals employee or agent is authorized to modify, interpret, or grant exceptions to this
Policy for any Retailer. No person has authorization to modify this Policy or to solicit or obtain agreement
of any person to this Policy, and any such modification or agreement is invalid. Any questions about this
Policy should be submitted in writing and directed to RidgeCrest Herbals.

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UNILATERAL ACTION

This Policy does not constitute an agreement between any Retailer or other party and RidgeCrest Herbals.
RidgeCrest Herbals is not seeking, and will not accept, any agreement or other assurance of compliance
from any Retailer or other party to adhere to this MAP Policy. It is entirely within the discretion of the
Retailer whether to comply or not comply. This Policy is non-negotiable and will not be modified for any
Retailer. The Policy is not intended to control, influence, determine, limit, or affect in any way the actual
prices at which Retailers ultimately sell RidgeCrest Herbals products to its consumers. The Policy is
strictly limited to restrictions on advertised prices. Each Retailer remains free to determine its own resale
price for RidgeCrest Herbals products.

Authorized Retailer Terms & Conditions