RidgeCrest Herbals CEO Matt Warnock discusses portfolio thinking, traditional medicine models, and why health may benefit from a more holistic approach.
What if we've been asking the wrong questions about health?
In this episode of The Growth Class, RidgeCrest Herbals CEO Matt Warnock joins host Phil Masiello to explore a different way of thinking about wellness, one inspired by both traditional medicine systems and modern problem solving.
Drawing from his unique background as an attorney, entrepreneur, and business leader, Matt shares how challenging long-held assumptions led him to reconsider the way health challenges are often approached. Instead of viewing the body through a simple "one problem, one solution" lens, he discusses the value of looking at health as a complex system with many interconnected parts.
One of the key concepts explored in the conversation is portfolio thinking. Similar to how investors often build a diversified portfolio rather than relying on a single asset, Matt explains how traditional herbal systems have long utilized carefully crafted combinations of ingredients to support wellness from multiple angles.
The discussion touches on:
- The limitations of the "one disease, one drug" model
- Why the body functions as an interconnected system
- How traditional medicine approaches differ from modern pharmaceutical models
- The philosophy behind multi-ingredient herbal formulations
- The potential benefits of addressing wellness through multiple supportive pathways
At RidgeCrest Herbals, we've always believed that every body is different and that wellness solutions should reflect that reality. This conversation offers an interesting perspective on how traditional herbal wisdom and modern thinking can work together to create more personalized approaches to health.
Watch the full interview below to hear Matt's insights on herbal medicine, formulation philosophy, and the future of wellness.
The ideas discussed in this interview are explored in greater detail in Matt Warnock's book, Rethinking Medicine. In it, Matt examines conventional and traditional approaches to health, challenges common assumptions, and explores how a broader, systems-based perspective may help us better understand wellness.
Whether you're interested in herbal medicine, healthcare philosophy, or simply thinking differently about health, this book offers plenty of thought-provoking insights.




